Announcing drybar - Brentwood lease signed!

Hi. For those of you that don't know me yet, my name is Alli Webb and for the last few years I've been running a mobile blow dry business called Straight at Home. It's been so much fun and a great success! My little business has grown so much (thanks to my wonderful clients!) that now I'm opening my very own blow dry bar called drybar. The concept is simple: No cuts. No color. Just amazing blowouts for only $35 bucks. And, as of today, I will officially be doing business, and providing the same wonderful mobile blowouts, just under the Drybar name - so don't worry!

(And I just have to say... I'm beyond excited about it!)

Our first location will be in the Brentwood Gardens Plaza at San Vicente and Barrington (next to Ron Herman and across the street from Tavern).

We're working with an outstanding architecture firm in New York called Lacina Heitler and I simply could not be more excited about the plans! (I'll post some of their ideas for the space soon.)

Stay tuned for progress on construction, grand opening news + specials, as well as lots of great hair tips + tricks. I truly appreciate all of the help, feedback + encouragement everyone has given me so far, and hope you will continue to share your thoughts and ideas as we get closer to opening day.

Lots more to come....I can't wait to unveil all the unique aspects of drybar (Hint, hint, happy hour anyone?)

Here's to great hair,

Alli